Thanks to all of your votes, the PUMA Africa Unity Kit won the award for best kit in the 2010 Football Boot Awards hosted by footy-boot.com. The Africa Unity kit was approved by FIFA and it was recognized as the official 3rd kit of all 13 PUMA sponsored African football teams. It even made its way to the first World Cup held in Africa, where it served as the 3rd kit for the four PUMA sponsored African teams competing.
The award recognizes the visually striking appearance of the kit, but its design is about more than just good looks. The bespoke colourway represents Africa’s sun, skies, and rich soil. The earthy brown of the jersey was created by mixing actual soil samples from Cameroon, Ghana, Ivory Coast, and South Africa.
PUMA athletes were big supporters of the Unity Kit. Samuel Eto’o, Emanuel Eboue, and John Mensah all posed for a painting by artist Kehinde Wiley while wearing the Unity Kit. Footballer Samuel Eto’o appeared in the “Play for Life” advertising campaign featuring the kit.
And the world’s fastest man, Usain Bolt joined the cause and wore an African Unity inspired singlet for his victorious 100-meter race at the Diamond League Series in Shanghai to commemorate International Biodiversity Day on May 22, 2010.
The African Unity Kit helped raise funds and awareness for the “Play for Life” campaign between PUMA and the United Nations Environmental Programme. PUMA donated a portion of the proceeds from the sale of replica PUMA Unity Kits, Unity Tees, and PUMA Lacelets to support conservation projects in Africa chosen by the fans on Facebook.
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